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Business & Strategy

The problem with default web usage metaphors and lazy metrics

via xkcd.com We get used to seeing metaphors and metrics in certain contexts, and we just start taking for granted that they make sense. It's why I get really animated whenever an e-commerce client cites something Amazon does as proof that a techn...

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We get used to seeing metaphors and metrics in certain contexts, and we just start taking for granted that they make sense. It’s why I get really animated whenever an e-commerce client cites something Amazon does as proof that a technique works: Amazon can get away with crappy web interfaces because they’re Amazon. No one else has that same power.