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meaningfulness

meaningfulness

Still the right values

I happened to run across an old copy of the values for my old company, [meta]marketer. (Well, I have them in my Evernote. I...

Approaching 2021 with Strategic Optimism

2020 was the year we all loved to hate. How much did we hate it? Well, thanks to the brilliant data visualization team at...

Solving Upwards: Revisiting My Speaker Strategy Clarity Model During Social Distancing

At the beginning of March, I published a post here sharing my Speaker Strategy Clarity Model. But in the weeks since then (which have...

Tips for Keynote Speakers: The Mental Clarity Model

I am a professional speaker, and while I don’t speak about speaking, I do often get asked for input on how people can get...

10 Fundamental Insights about the Tech-Driven Future for Humanity*

*and why women, POC, and other underrepresented people in tech should lead it Today I spoke at the Irish Business Organization of New York’s...

Beyond Customer Experience

Businesses are finally starting to catch on that a disciplined approach to improving the customer experience leads to profit. That’s the starting point, and...

From Thinksgiving to Strategic New Year Planning

The fun thing about owning your own company is that every now and then you get to institutionalize ideas that inspire and excite you....

Boxing Day and Making Meaning Where There Is None

We had a lot of calendars around the house when I was growing up. Probably one in every room. The kind that used to...

The Meaningfulness Manifesto

I founded KO Insights in early 2014 after spending the previous five years leading an analytics strategy agency and guiding clients through the colliding...

Caution: Your data may mislead

  Ever wonder what you have in common with yourself? I didn’t really, either, but an app I was using for social analytics showed...

Column: “Marketers must be tactful with technology” at The Tennessean

An excerpt: It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have...

Column: “How meaning builds value in business” at The Tennessean

An excerpt: Value in business is inseparable from meaning. And yet we often talk about value as if it were simply a price point....

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Kate O'Neill at Mind the Product London

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