Order Kate’s new book today and discover What Matters Next!
Scratch the surface of any debate about the future of work and you’ll find there an argument for Universal Basic Income.
And certainly from a purely survivalist standpoint that’s an important consideration.
We need to know what it is going to look like for people not to have the financial resources from working. We also need to understand how this model might concentrate power and opportunity into fewer and fewer hands.
But we also need to think beyond this consideration of the future of work. Humans rely on work for more than income; we also rely on work for meaning.
Humans have historically derived associated work with what we do; we have historically derived associated work with who we are.
Our work is in so many cases our identities, as the long tradition of names, last names and family names, derived from professions demonstrates. Carpenter, Baker, Butcher, and so many others — and this happens across languages, not just English. Throughout the world and throughout human history, we have taken so much of who we are and what we are about from what we do for a living, and what our ancestors have done for a living.
As I have previously written:
We derive a tremendous amount of meaning from our work—the sense of accomplishment, of problems solved, of having provided for ourselves and for our families, of having made a contribution, of having value and self-worth.
We have to recognize the possibility of a post-human-work world, or at least a world where human work has fundamentally changed—so that as we look at automation, we see the impact on both the experiences automation creates and the experiences automation displaces. Because in the future scenario where all the human work has vanished, where do humans get the same sense of meaning? That meaning we have historically derived from work will have to come from something other than work. We need a better answer.
— from Tech Humanist: How You Can Make Technology Better for Business and Better for Humans
My radical idea is that there needs to be some kind of replacement, or reinforcement, for the meaning we derive from work, like a “Universal Basic Meaning” that’s supplied around us.
Not to take the place of work; not to replace jobs. But to enhance jobs and everything else we do, every experience we have. What matters in all of this is that humans have the opportunity for meaningful experiences in the future, whether they derive from work or not.
Because while I do think about the financial implications of job displacement and replacement from automation, I’m nearly as concerned about people not having the resources of meaning and identity.
I wonder about what it’s going to do to us, as human jobs shift away from work we can develop identity around. What I think is going to be needed, even more than ever, are meaningful experiences in the world around us. Meaningful experiences at scale.
One concern I have is that as experiences become increasingly automated and are often selected for automation by how mundane and repetitive — and hence, how meaningless — they are, that we will be increasingly surrounded by meaningless experiences. It makes rational sense to automate the tedious tasks in our workflow and throughout our lives, but it’s easy to imagine this at scale where more and more of our everyday experiences and interactions are automated, and they’re all meaningless.
Because the interconnectedness of data and algorithms and emerging technologies are more and more part of our everyday environments, and they can create experiences that have outsized impact on who we are and how we live our lives. And it’s important that we appreciate the way these systems change us.
This is why I always say we should “automate the meaningful too.” It is important that we now, in the early stages of automating human experiences, encode them with all the enlightenment, all the equity, all the evolved thinking we can.
In the weeks and months to come, I’ll write more about Universal Basic Meaning, how this idea can inform our understanding of ethical and practical data-based experiences, and how we can build the most meaningful experiences at scale.
McDonald's Netherlands faced backlash after pulling an AI-generated Christmas ad, highlighting a gap between AI output and consumer expectations for authenticity. Research indicates AI-produced...
The line between being a “Tech Humanist” as I define it and a tech ethics professional is pretty thin. My emphasis has been on...
Somewhere on my computer, I keep a collection of images of humans showing up in non-human contexts. These are contexts that are supposed to...
“In most of our cities and our nation, we don’t prioritize human life [….] We’re prioritizing traffic and the movement of vehicles.” Source: Zero...
The way strategists and designers theorize about human experience — and specifically customer experience, which is humans in the contextual role of “customer” —...
One of the themes shaping my work this year is “the future of trust and truth.” In an era characterized by disagreement over basic...
As we head into 2020, I’m still obsessed with the integration of human experience. My work over the last two decades in technology has...
I’m reminded by my memories on Facebook (yes, I still have Facebook for a variety of reasons — that’s a separate post) that it...
“The first question I ask myself when something doesn’t seem to be beautiful is why do I think it’s not beautiful. And very shortly...
Rather, the most interesting things about Pokemon Go have to do with connected experiences, and the sweeping changes these are bringing: new marketing models, opportunities with...
I often work at coffee shops. A lot of other people do, too, of course. But since it’s my nature to think about meaning and...
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.
info@koinsights.com
27 W 60th St #20560
New York, NY 10023-9991
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.
© 2026 KO Insights. All rights reserved. Privacy Policy. Cookie Policy.
Made with love by Unicorn Designer Studio.
We use cookies to improve your experience and understand what’s working, so we can keep making this site more useful for you. Read our Privacy Policy.