Pre-order Kate’s upcoming book today and discover What Matters Next!

What Matters Next - a Book by Kate O'Neill

What Matters Next

A Guide to Making Human-Friendly Tech Decisions

Helping Leaders Confidently Move Forward

In a rapidly evolving world, how do you make future-ready decisions acknowledging the impact of technology—and respecting human needs and values? Discover the tools you need to gain strategic clarity and make better choices.

Coming January 28

Pre-order now

What’s your decision-making style?

Take the “What Matters Next” Leadership Assessment to find out.

“A breath of fresh air in what often feels like times of desperation, Kate O'Neill delivers us the brighter future vision we crave and the strategy we need to bring it to life.”

Olivia Gambelin, AI ethicist and founder of Ethical Intelligence | Praise for A Future So Bright

“Kate O’Neill’s fresh take bridges the gap and lays the foundation for embracing technology, empathy, and opportunity as we speed towards a hopeful future.”

Chris Mattmann, Chief Technology and Innovation Officer at NASA JPL | Praise for A Future So Bright

What Matters Next - a Book by Kate O'Neill
About the book

Align business objectives with human experience

Bad decisions often happen not because we lack the will to change but because we lack the right framework. “What Matters Next” provides that schema, helping you rise to the challenges of modern technology while prioritizing humanity.

Whether you’re a business leader, a policymaker, or someone interested in the ethical implications of technology, this book is a comprehensive and practical guide on how to make tech decisions that are effective and human-friendly.

Get inspired and be empowered to make decisions that benefit your business and the people it serves. From improving business outcomes and reclaiming your leadership role to making more ethical decisions, “What Matters Next” has you covered.

Takeaways

This book is not just for tech experts—it's for anyone looking to make better decisions in a fast-paced world.

Learn how to:

Pre-order today and start making more human-friendly tech decisions

“Kate O'Neill has stumbled upon an insight that is incredibly important for those of us who haven't given up on the future. She weaves her expertise and direct experience working with tech companies with an infectious optimism.”

Caleb Gardner, founding partner at 18 Coffees, and former digital director at OFA (BarackObama.com) | Praise for A Future So Bright

“The idea that we need to develop and embed in all future technologies the very best of ourselves and our ethics and ultimately have the goal of those emerging technologies to make us better humans has resonated deeply.”

Gary Matsushita, Vice President, Computer History Museum | Praise for Tech Humanist

2024 Kate headshot alt
Meet the Author

Kate O’Neill, The Tech Humanist

Kate is a digital innovator, chief executive, business writer, and speaker.

She is the founder and CEO of KO Insights, a strategic advisory firm which improves human experience at scale—especially in data-driven, algorithmically-optimized, AI-led interactions.

Her clients and audiences include Adobe, the city of Amsterdam, the city of Austin, Cambridge, Coca-Cola, Colgate-Palmolive, Etsy, Getty Images, Google, Harvard, IBM, McDonald’s, Microsoft, the United Nations, Yale, and Zoom

Kate has been named “Technology Entrepreneur of the Year,” a “Power Leader in Technology,” a “Woman of Influence,” and more, and was featured by Google in the launch of their global campaign for women in entrepreneurship. Her insights have been featured in “The New York Times”, “The Wall Street Journal”, and “WIRED”, and she has appeared as an expert tech commentator on the BBC and NPR.

She’s written four books on business strategy and technology: “Tech Humanist”, “Pixels and Place”, “A Future So Bright”, and “What Matters Next”.

Pre-order What Matters Next Today

Your Guide to Making Human-Friendly Tech Decisions in a World That’s Moving Too Fast
Other Books
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A Future So Bright

How Strategic Optimism Can Restore Our Humanity and Save the World
Tech Humanist book cover

Tech Humanist

How You Can Make Technology Better for Business and Better for Humans
Pixels and Place book cover

Pixels and Place

Connecting Human Experience Across Physical and Digital Spaces
Insights on
Kate O'Neill at DevLearn

Future & Trends

Kate O'Neill at Mind the Product London

Events & Speaking

Kate O'Neill and her book Tech Humanist

Human Experience

Kate O'Neill at Cisco

Written Insights

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