Pre-order Kate’s upcoming book today and discover What Matters Next!

Kate O'Neill and her book A Future So Bright

A Future So Bright

A Book About the Future of Work

Strategic Optimism for an Uncertain Future

We have been underselling the future. In fact, the future will be neither dystopia nor utopia (which is an actively harmful dichotomy) — it will be what we do the work to make it. And the best way to the brightest future is to focus on what we CAN do, and make sure we are working to get there.

Buy Book

Between climate change, the impact on the future of work by intelligent automation, misinformation, and more, humanity faces several exponential changes and existential threats simultaneously. Yet there are reasons to lean into hope: emerging technology, for example, also brings with it tremendous power and offers the potential to solve human problems at scale.

Achieving the best outcomes possible now is largely a matter of collective action and political will. The best way — indeed perhaps the only way — to confront the challenges we face and build a better tomorrow is to allow ourselves to envision the brightest future possible, while at the same time acknowledging the ways the future could go dark and working to prevent them from happening.

Kate O’Neill explores the ways we have already begun to solve human problems at scale, and makes the case for an approach that’s both hopeful and strategic as our best chance at a truly bright future.

“So much of the future is painted in polarized views. Kate O’Neill’s fresh take bridges the gap and lays the foundation for embracing technology, empathy and opportunity as we speed towards a hopeful future.”

Chris Mattmann, Chief Technology and Innovation Officer at NASA JPL, Professor, Author

“Kate O’Neill has stumbled upon an insight that is incredibly important for those of us who haven’t given up on the future.

She weaves her expertise and direct experience working with tech companies with an infectious optimism, helping us see our role in solving some of our most important problems.

A Future So Bright helps us understand that we’ll get the kind of disruption we’re willing to fight for.“

Caleb Gardner, founding partner at 18 Coffees, and former digital director at OFA (BarackObama.com)

A Future So Bright

Related Keynote
Kate O'Neill at UX Australia

Strategic Optimism for an Uncertain Future

including topics related to the future of work and a brighter future for cities, education, or your industry.
Other Books
What Matters Next - a Book by Kate O'Neill

What Matters Next

A Leader's Guide to Making Human-Friendly Tech Decisions in a World That's Moving Too Fast
Tech Humanist book cover

Tech Humanist

How You Can Make Technology Better for Business and Better for Humans
Pixels and Place book cover

Pixels and Place

Connecting Human Experience Across Physical and Digital Spaces
Insights on
Kate O'Neill at DevLearn

Future & Trends

Kate O'Neill at Mind the Product London

Events & Speaking

Kate O'Neill and her book Tech Humanist

Human Experience

Kate O'Neill at Cisco

Written Insights

Get access to more insights in your inbox.

    It’s time to create a human-centric strategy for a change-filled future.