Scale as Priority

“In most of our cities and our nation, we don’t prioritize human life [….] We’re prioritizing traffic and the movement of vehicles.”

Source: Zero bikers or pedestrians were killed by cars in Oslo last year
photo I took pre-pandemic in the NoLIta area of lower Manhattan

What scale you build at and what has your focus shows your priority. If you want to prioritize human safety and human experiences, you have to build at the human scale.

In contemporary business, influenced as it is by big tech, we often talk about our aspirations “at scale.” When we do, we mean large scale. Enterprise scale. We mean 10x returns on investments, if not more. We mean accelerating workflow through automation. We mean optimizing for the 3rd or 4th decimal point in super-computing systems that analyze four-dimensional data.

These are not human-scale impacts. But the market forces compelling us to strive for them are not imagined, and most leaders have to operate from the realistic constraints of the world shaped by these demands.

That’s why the KO Insights mission has long been to “make human experiences more meaningful at scale.” This is a recognition of the business drivers that build experiences at accelerating rates and exponential growth, while centering one of the most fundamentally human-scale concepts: meaning. The tension inherent in that challenge keeps us honest, and keeps our clients improving their user experiences and customer interactions.

What can you examine in your work that will bring you face to face with the human scale?

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