From Fast Company's "Ethonomics Weekly" email newsletter on October 27, 2011.
Good thing everyone's all about the triple bottom line: that ought to leave plenty of room for sloppy contradictions.
Bad for the bottom line, but good for profits?
The problem with default web usage metaphors and lazy metrics
via xkcd.com
We get used to seeing metaphors and metrics in certain contexts, and we just start taking for granted that they make sense. It’s why I get really animated whenever an e-commerce client cites something Amazon does as proof that a technique works: Amazon can get away with crappy web interfaces because they’re Amazon. No one else has that same power.