Listening and asking good questions is an important part of the KO insights process. Naturally, we want to define what makes a question good. There is no definitive answer to this question, but there are a few things that all good questions have in common.
First, good questions are specific. They don’t try to ask too much all at once, but instead focus on a specific issue or problem. This allows us to explore the problem in depth and find a more targeted solution.
Second, good questions are clear. They are free of ambiguity and confusion so that we can understand them fully and know exactly what we need to do to answer them.
Third, good questions are open-ended. They invite exploration and creativity rather than demanding a single, correct answer. This allows us to think more deeply about the problem and come up with a more original solution.
Finally, good questions are relevant. They address a real need or problem that we are facing so that we can find a useful and actionable solution.
Asking good questions is an essential part of the process of looking for insights. By focusing our questions and keeping them relevant, clear, and open-ended, we can explore problems more deeply and find more original solutions.
Dmitry Grozoubinski has spent his career making trade legible to people who aren’t trade experts. When I asked him what people are experiencing as...
Last week, a video clip went viral not because of what it showed, but because people couldn’t agree whether it was real. The arguments...
The dispute between Anthropic and the Department of Defense isn’t primarily a story about one company and one contract. It’s a live-fire exercise in...
For more than 15 years, the week of American Thanksgiving has been my “Thinksgiving“—a deliberate pause to think deeply about what matters, review my...
During an already newsworthy second day of the United Nations General Assembly week, activist and author Maria Angelita Ressa took the stage to call...
Anthropic’s $1.5 billion copyright settlement just created the clearest roadmap yet for sustainable AI development. But most analysis is focused on the legal implications,...
The breathless tech hype machines are working overtime on agentic AI. CEOs and analysts alike herald it as the ultimate competitive advantage, a new...
I’ve said it for years: the economy is people. Not GDP figures. Not trade balances. Not abstract percentages that scroll across financial news tickers....
Meta’s decision to end political fact-checking strikes at the heart of Big Tech’s relationship with society. It’s a move that reveals how easily platforms...
Here’s a counterintuitive truth about uncertainty: sometimes, knowing what you don’t know is more valuable than knowing what you do. As I explore in...
The topic of AI ethics is everywhere lately. We’ve covered it here before in a few ways. But let’s dive into a set of...
I couldn’t be more giddy about attending the Oscars — that is, the “Oscars of management ideas.” 🙂 The Thinkers50 Awards Gala is taking place...
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.
info@koinsights.com
27 W 60th St #20560
New York, NY 10023-9991
By using this form you agree with our Privacy Policy and the storage and handling of your data by this website.
© 2026 KO Insights. All rights reserved. Privacy Policy. Cookie Policy.
Made with love by Unicorn Designer Studio.
