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Business & Strategy

Asking good questions

Listening and asking good questions is an important part of the KO insights process. Naturally, we want to define what makes a question good. There is no definitive answer to this question, but there are a few things that all good questions have in common.

First, good questions are specific. They don’t try to ask too much all at once, but instead focus on a specific issue or problem. This allows us to explore the problem in depth and find a more targeted solution.

Second, good questions are clear. They are free of ambiguity and confusion so that we can understand them fully and know exactly what we need to do to answer them.

Third, good questions are open-ended. They invite exploration and creativity rather than demanding a single, correct answer. This allows us to think more deeply about the problem and come up with a more original solution.

Finally, good questions are relevant. They address a real need or problem that we are facing so that we can find a useful and actionable solution.

Asking good questions is an essential part of the process of looking for insights. By focusing our questions and keeping them relevant, clear, and open-ended, we can explore problems more deeply and find more original solutions.