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Beyond Customer Experience

Businesses are finally starting to catch on that a disciplined approach to improving the customer experience leads to profit. That’s the starting point, and...

The Most Interesting Things About Pokemon Go Have Nothing to do With the Game. (CEOs, I’m talking to you.)

Rather, the most interesting things about Pokemon Go have to do with connected experiences, and the sweeping changes these are bringing: new marketing models, opportunities with...

The Thing About the Internet of Things is the Humanity in the Data

The thing about the Internet of Things is it isn’t about the things; it’s about the people. The “things,” for the most part, are...

Is Your Business Based on an Outdated Model of Customer Interaction?

You probably know, as most people do, that Netflix was all about renting unlimited DVDs before pivoting into streaming, but what you may not know is that before launching...

Creativity and Change: The more things change, the more the timeless stuff matters

Sitting in the Shakespeare Garden this morning, soaking up the sun and the homage to the Bard, I can’t help but think about the...

Traffic Surveillance Data: A Personal Data Privacy Hypothesis

I got a ticket in the mail yesterday for running a red light. Well, it wasn’t a ticket, exactly. It was a “notice of...

The Why, When, and Who of Where: Place, Meaning, and Context

I often work at coffee shops. A lot of other people do, too, of course. But since it’s my nature to think about meaning and...

From Thinksgiving to Strategic New Year Planning

The fun thing about owning your own company is that every now and then you get to institutionalize ideas that inspire and excite you....

Boxing Day and Making Meaning Where There Is None

We had a lot of calendars around the house when I was growing up. Probably one in every room. The kind that used to...

The Meaningfulness Manifesto

I founded KO Insights in early 2014 after spending the previous five years leading an analytics strategy agency and guiding clients through the colliding...

Trends and Insights for 2015 and “Minimum Viable Opportunities”

By now it seems everyone and their dog has shared their predictions and observations about the the trends of 2015, so it may seem...

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