The ROI of UX

“Every dollar invested in ease of use returns $10 to $100.”

This is something I’m always asked about. Meaningful marketing sounds good, but what’s the ROI? It’s hard to quantify something that can have such esoteric consequences, but this article does a fine job putting some numbers to user experience, and that’s a good starting point for meaningful interaction.

Read “The ROI of UX”: http://digitalmarketingnow.com/roi-of-ux

Column: “Marketers must be tactful with technology” at The Tennessean

An excerpt:

It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have shown that people want to be tailored to, but not so much that it creeps them out.

Read the rest at the link:

http://www.tennessean.com/story/money/2014/09/13/kate-oneill-marketers-must-tactful-technology/15513513/

Intentional life design: What your days look like

This is not about productivity so much as it is about mindful and intentional living.

Quoting Austin Kleon:

“What do you want your days to look like?” is a question I ask myself whenever I’m trying to make a decision about what to do next. In fact, I believe that most questions about what to do with one’s life can be replaced by this question.

This is another way of getting at purpose and meaningfulness. When you start from there, a lot of decisions get easier.

Link: What your days look like.

Finding Patterns in Art: 500 Years of Female Portrait Paintings in 3 minutes

This link is interesting for a few reasons:

One, because, one of the most fundamental aspects of developing insights is the ability to study and recognize patterns.

Two, because art is a wonderful source of creative inspiration.

And three, because the depiction of women in art has something to say about centuries of power imbalance and inequality, and recognizing patterns in macro systems like culture and society is vital in having a true understanding of our context and the world we inhabit and create.

The video itself morphs between close-ups of 90 women’s images in paintings, while the link below indexes the paintings and provides additional information and context about the painter and the year it was painted.

Link: 500 Years of Female Portrait Paintings in 3 minutes

Column: “Are we obsessed with measuring our work and lives?” at The Tennessean

An excerpt:

Having one number that truly represents your primary goal is like having a secret decoder ring for your real priorities. It frames all other decisions in those terms.

Weighing every decision against this single quantified goal necessarily oversimplifies the messy reality of how many factors go into every decision.

But to be truly meaningful, a measurement needs context.

Read the rest at the link:
http://www.tennessean.com/story/money/tech/2014/07/20/obsessed-measuring-work-lives/12906209/

Column: “How to get customer data without being creepy” at The Tennessean

An excerpt:

It’s vital for companies to use the resources at their disposal, including data and data-driven experiments, to make themselves better, faster, and smarter at making decisions and serving their customers. That includes testing to make products better, make customer experiences smoother, make messaging more relevant, make operations more efficient, and so on. It covers a lot.

But what businesses should not do is take extraordinary license with the permissions customers give them through their interactions with them.

Read the rest at the link:
http://www.tennessean.com/story/money/tech/2014/07/03/customer-feedback-data-experiments-online/12189743/

Column: “How meaning builds value in business” at The Tennessean

An excerpt:

Value in business is inseparable from meaning. And yet we often talk about value as if it were simply a price point. As if you can take the jumbled landscape of sense memories, beauty, irrational fears, prized beliefs, aspirations, accomplishments, and everything else, roll it into a snowball of whatever size, and call it “price.” Only to watch it melt.

Meaning does not melt or shrink; meaning grows. When you start from an understanding of meaning, you can operate on wholly different dimensions. You can assess the value of a thing to someone based on what you understand of their desires. Based on they want and need, based on what they cherish, based on what they will fight for, walk away from, laugh at, cry at, share with strangers, and hide from friends. You can begin to see opportunities to add value to a thing based on how you deliver it, where you make it available, when you communicate about it, what you add in, what you leave out, what color you make it, what you call it, etc., etc.

Read the rest at the link:
http://www.tennessean.com/story/money/2014/06/21/meaning-builds-value-business/11173739/

Column: “Hashtag activism offers chance to take a stand” at The Tennessean

An excerpt:

The opportunity we have now as a society and as students and shapers of our own society is twofold: to participate more meaningfully in the causes that move us to share compelling social statuses, and, if we are intending to influence behavior, to work to more effectively mobilize the communities that spring up around these ad hoc micro-causes.

Read the rest at the link:
http://www.tennessean.com/story/money/2014/06/07/hashtag-activism-offers-chance-take-stand/10104895/