Written Insights
Column: “Marketers must be tactful with technology” at The Tennessean
An excerpt: It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have shown that people want to be tailored to, but not so much that it creeps them out. Read the rest at the link: http://www.tennessean.com/story/money/2014/09/13/kate-oneill-marketers-must-tactful-technology/15513513/
An excerpt:
It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have shown that people want to be tailored to, but not so much that it creeps them out.
Read the rest at the link:
