considers that every day our physical surroundings and our digital interactions converge more and more, through data analytics, connected devices and the Internet of Things, wearable technology, geo-tagged and geo-targeted social media, surveillance, sensors and beacons, and so on
posits that our human experiences create a targeted feedback loop, defining our opportunities, our relationships, our knowledge, and, ultimately, our selves
advocates thinking beyond the customer context to a holistic human experience that blends online and offline interactions, and building lifetime value through relevant and respectful use of data
explores the relationship between meaning, intention, data tracking, and human experience
offers practical insights on how businesses can harness data and technology to create innovative experiences that form the basis of more meaningful and profitable relationships with customers
“I definitely recommend Kate as a keynote speaker at any type of professional event. Her experience creates an arsenal of expert subjects she can share to inspire a variety of audiences.”
It’s time to create a human-centric strategy for a change-filled future.