Books & Reports

Kate writes prolifically and contributes to numerous outlets on an eclectic array of topics, but her primary focus is the intersection of data, humanity, and meaningful experiences.

A Future So Bright: How Strategic Optimism Can Restore Our Humanity and Save the World

book cover image of A Future So Bright by Kate O'Neill

We have been underselling the future. In fact, the future will be neither dystopia nor utopia (which is an actively harmful dichotomy) — it will be what we do the work to make it. And the best way to the brightest future is to focus on what we CAN do, and make sure we are working to get there.

Between climate change, the impact on the future of work by intelligent automation, misinformation, and more, humanity faces several exponential changes and existential threats simultaneously. Yet there are reasons to lean into hope: emerging technology, for example, also brings with it tremendous power and offers the potential to solve human problems at scale. Achieving the best outcomes possible now is largely a matter of collective action and political will. The best way — indeed perhaps the only way — to confront the challenges we face and build a better tomorrow is to allow ourselves to envision the brightest future possible, while at the same time acknowledging the ways the future could go dark and working to prevent them from happening.

Kate O’Neill, author of Tech Humanist and Pixels and Place, explores the ways we have already begun to solve human problems at scale, and makes the case for an approach that’s both hopeful and strategic as our best chance at a truly bright future.

Coming to print, Kindle, and audiobook formats on September 7th, 2021.

Preorder the Kindle edition


Tech Humanist front coverTech Humanist: How You Can Make Technology Better for Business and Better for Humans

Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people?

In “Tech Humanist,” Kate O’Neill examines the intent, goals and avenues through which people create and distribute technology, and the amplifying effects technology has on the values the organizations that deploy it.

O’Neill defines a new model of business leader — the “tech humanist” — as developing honest assessments of organizational goals that move far beyond traditional P&L statements, and peer deeper into the consequences of everyday human experience design within our increasingly tech-driven culture. It’s the idea of using purpose as a strategy — defining organizational meaning, consequences and outcomes to align both business and human objectives — to spur making the world better by making the technology better. And it’s a role that needs to emerge as quickly and spread as completely as the new technologies it aims to harness for the common good, for both businesses and humans alike.

Buy at Amazon in paperback or Kindle format


Pixels and Place: Connecting Human Experience Across Physical and Digital Spaces

The distinction between “online” and “offline,” between “digital” and “physical,” once seemingly unambiguous, has begun to blur thanks to the ubiquity of smartphones and personal location data, ad and experience targeting, connected devices, wearable technology, the Internet of Things, and additive capabilities like 3-D printing. The biggest business opportunities for innovative experiences, according to digital marketing expert and “Tech Humanist” Kate O’Neill, will come from blending the physical and digital worlds intentionally to create a meaningful and integrated human experience. And to do that, we must recognize that human motivations connect these worlds through a transactional data layer, and create experiences with respect for the humanity represented by that data. In looking at the opportunities presented by the convergence of physical and digital, O’Neill also examines the underlying meaning of place, as well as the abundant metaphors of place already in use in digital experience, and how we can shape our audiences’ experiences more meaningfully in alignment with our own business objectives. Executives, strategists, marketers, city planners, and anyone who creates experiences for humans will take away valuable insights from this book.

Buy at Amazon in paperback or Kindle format

Also available at the following fine independent book sellers: 


Lessons from Los Gatos: How Working at a Startup Called Netflix Made Me a Better Entrepreneur (and Mentor)

As one of the movie giant’s first 100 employees, Kate O’Neill describes in this quick read the early culture and lists a few of the lessons she took away to start and run her own companies and advise others.

Buy at Amazon in Kindle format