“Every dollar invested in ease of use returns $10 to $100.”
This is something I’m always asked about. Meaningful marketing sounds good, but what’s the ROI? It’s hard to quantify something that can have such esoteric consequences, but this article does a fine job putting some numbers to user experience, and that’s a good starting point for meaningful interaction.
Read “The ROI of UX”: http://digitalmarketingnow.com/roi-of-ux