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The ROI of UX

  • By Kate O'Neill
  • September 23, 2014
“Every dollar invested in ease of use returns $10 to $100.” This is something I’m always asked about. Meaningful marketing sounds good, but what’s the ROI? It’s hard to quantify something that can have such esoteric consequences, but this article does a fine job putting some numbers to user experience, and that’s a good starting point for meaningful interaction. Read “The ROI of UX”: http://digitalmarketingnow.com/roi-of-ux
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