A Future So Bright: The Book

book cover image of A Future So Bright by Kate O'Neill

A Future So Bright: How Strategic Optimism and Meaningful Innovation Can Restore Our Humanity and Save the World

We have been underselling the future. In fact, the future will be neither dystopia nor utopia (which is an actively harmful dichotomy) — it will be what we do the work to make it. And the best way to the brightest future is to focus on what we CAN do, and make sure we are working to get there.

Between climate change, the impact on the future of work by intelligent automation, misinformation, and more, humanity faces several exponential changes and existential threats simultaneously. Yet there are reasons to lean into hope: emerging technology, for example, also brings with it tremendous power and offers the potential to solve human problems at scale. Achieving the best outcomes possible now is largely a matter of collective action and political will. The best way — indeed perhaps the only way — to confront the challenges we face and build a better tomorrow is to allow ourselves to envision the brightest future possible, while at the same time acknowledging the ways the future could go dark and working to prevent them from happening.

Kate O’Neill, author of Tech Humanist and Pixels and Place, explores the ways we have already begun to solve human problems at scale, and makes the case for an approach that’s both hopeful and strategic as our best chance at a truly bright future.

Available now in print and Kindle formats.
Audiobook coming soon.



Advance praise for A Future So Bright:

“So much of the future is painted in polarized views. Kate O’Neill’s fresh take bridges the gap and lays the foundation for embracing technology, empathy and opportunity as we speed towards a hopeful future.”

— Chris Mattmann, Chief Technology and Innovation Officer
at NASA JPL, Professor, Author

“Kate O’Neill has stumbled upon an insight that is incredibly important for those of us who haven’t given up on the future. She weaves her expertise and direct experience working with tech companies with an infectious optimism, helping us see our role in solving some of our most important problems. A Future So Bright helps us understand that we’ll get the kind of disruption we’re willing to fight for.

— Caleb Gardner, founding partner at 18 Coffees, and
former digital director at OFA (BarackObama.com)

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