Making Sense in a Weirding Landscape

Something has shifted. Reality feels increasingly synthetic, the scale of everything feels off, and the signals we once trusted—clarity, confidence, consensus—can now be manufactured on demand. Kate calls this condition the weirding: not a glitch to wait out, but a diagnostic signal worth learning to read.

In this new keynote, she introduces the weirding, traces where it surfaces in work, media, and institutions, and gives leaders a way to make more humane, grounded decisions inside systems moving faster than human sense-making—while reclaiming the distinctly human weirdness algorithms can’t predict.