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Is Your Business Based on an Outdated Model of Customer Interaction? - Kate O'Neill | KO Insights
You probably know, as most people do, that Netflix was all about renting unlimited DVDs before pivoting into streaming, but what you may not know is that before launching that DVD subscription program, they started out as a service to rent DVDs a la carte, just like Blockbuster, except online and through the mail. When they hit upon the idea of […]
Kate O'Neill