The ROI of UX

“Every dollar invested in ease of use returns $10 to $100.”

This is something I’m always asked about. Meaningful marketing sounds good, but what’s the ROI? It’s hard to quantify something that can have such esoteric consequences, but this article does a fine job putting some numbers to user experience, and that’s a good starting point for meaningful interaction.

Read “The ROI of UX”: http://digitalmarketingnow.com/roi-of-ux

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