Column: “Carry what you love and value forward into the new year” at The Tennessean

An excerpt:

The transition from one calendar year to another, with its themes of improvement and renewal, often casts light on the areas where we are not aligned with our purpose and priorities. And while any time is a good time to take steps toward living the life you want to live, the fact that so many people around you are probably asking themselves the big questions makes this time of year particularly well suited to introspection and reflection.

Read the rest at the link:

http://www.tennessean.com/story/money/2015/01/02/carry-love-value-forward-new-year/21123827/

Column: “Marketers must be tactful with technology” at The Tennessean

An excerpt:

It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have shown that people want to be tailored to, but not so much that it creeps them out.

Read the rest at the link:

http://www.tennessean.com/story/money/2014/09/13/kate-oneill-marketers-must-tactful-technology/15513513/

Column: “Intentional risks can yield great rewards” at The Tennessean

An excerpt:

Dreams are our direction, but by nature they’re always distant. It’s what we’re doing along the way that makes the days worthwhile.

That’s why incremental progress is so important. Innovation requires urgency. Accomplishment requires action. To become what we hope someday to be, we have to start somewhere. And yes, every step is risky; anything can go wrong.

Every marketing campaign could be a dud. Every venture could be a bust. Every relationship could end in heartbreak.

Read the rest at the link:
http://www.tennessean.com/story/money/2014/05/10/kate-oneill-live-every-day-like-last/8919679/

Column: “What makes a strong woman?” at The Tennessean

An excerpt:

Speaking of which, Pew Research did a study in 2008 asking about leadership traits in men and women. They first asked what characteristics make a good leader. The responses included honesty, compassion, creativity and intelligence. Then, among those characteristics, they asked whether that trait was more true of men or women.

For most of them, women rated better than men. Women outflanked men for “compassionate” 80 percent to 5 percent. The highest-ranked leadership characteristic, “honest,” was credited to women 50 percent of the time versus 20 percent for men. The only top-rated leadership characteristic in which men scored better than women was “decisive.”

Read the rest at the link:
http://www.tennessean.com/story/money/2014/04/27/kate-oneill-makes-strong-woman/8180861/

Column: “Why ‘work-life balance’ doesn’t work” at The Tennessean

An excerpt:

Over the past years, my professional and personal experiences have presented me with opportunities of seismic magnitude for evaluating my purpose and my priorities. And what I have found is that the more aligned they are, the more depth and meaning I can bring to all of it. The more I can bring of myself, in a sense.

Read the rest at the link:

http://www.tennessean.com/story/money/2014/04/13/pursuit-unified-approach-business-life/7665341/