The “selfie emoji”/bitmoji feature in Google’s new chat app #Allo is well integrated and should drive adoption. The app also features AI in the form of its machine learning capability, encouraging users to interact with a chatbot assistant that learns and adapts. But to do that at scale requires widespread adoption, so they turned to Addictive Product 101: make it fun. :)
(Think it really looks like me or nah?)
You probably know, as most people do, that Netflix was all about renting unlimited DVDs before pivoting into streaming, but what you may not know is that before launching that DVD subscription program, they started out as a service to rent DVDs a la carte, just like Blockbuster, except online and through the mail. When they hit upon the idea of a DVD subscription model, they discovered that they had been working with a rapidly-aging notion of how customers wanted to interact with the physical world, and their new model simplified it. Of course their even newer model, of streaming video, simplified it even more. What are the wide-open opportunities to rethink the interactions with your customers and in your market?
The key thing to remember is that the convergence of physical and digital happens around the human experience. It’s not a new phenomenon, but the opportunities to adapt and offer more contextually relevant experiences are evolving all the time.
There’s a whole lot more about this in my new book Pixels and Place, coming out September 1st, 2016. You can pre-order the Kindle version here. Check back over the next few weeks, too; I’ll be posting more excerpts and giving away copies.
This is not about productivity so much as it is about mindful and intentional living.
Quoting Austin Kleon:
“What do you want your days to look like?” is a question I ask myself whenever I’m trying to make a decision about what to do next. In fact, I believe that most questions about what to do with one’s life can be replaced by this question.
This is another way of getting at purpose and meaningfulness. When you start from there, a lot of decisions get easier.
Link: What your days look like.