If your existing business strategy is leaving you overwhelmed or underwhelmed, you’ve come to the right place.
Strategic thinking needs an integrative approach: aligning brand promise, customer experience, digital behavior, audience segmentation, data collection, product development, technology deployment, and operations.
This is an opportunity to work directly with strategic expert Kate O’Neill. As she describes it:
In these workshops, we discover the brand’s unique and organic elements of strategy: what really makes the company tick. We develop frameworks — roadmaps, toolsets, style guides, whatever it takes — at a deeply integrative level, at a philosophical level, that tie together company purpose, brand value, and human motivations. This process always surfaces opportunities for greater alignment, which means the organization can be more effective, and can accelerate growth and learning. Once we have this understanding as a foundation, I work with clients to develop future-aware approaches to technology and data that position the company for growth and market advantage while treating customer relationships and data ethically and responsibly.
These workshops get your team thinking about the needs and motivations of the real people you’re trying to do business with. They can help you craft meaningful messages and experiences to develop deeper customer relationships, and what’s more, help you get better at the process of doing it yourself.
Strategy Webinars, Seminars, and Workshops
We offer structured training and workshops to help elevate your strategic thinking, align your team, and set you up for greater success. A three-hour whiteboarding session can re-orient your whole marketing strategy. Some past areas of focus for previous clients include:
- Purpose, Positioning, and Value Proposition
- Dimensionalizing Customer Experience Through Touchpoints and Data Strategy
- Transformation, Integration, and Acceleration: Adapting the Business to New Data and Tech
- Aligning Marketing Operations with Strategic Direction
- Integrating a Customer Experience Mindset Across the Company
- Making Sense of the Changing Market Landscape
- Mapping Meaning for Strategic Clarity