Meaningful Marketing:Data Meets Empathy, Context Meets Relevance (Marketers / Content / Strategists / UX / CX / Business Leadership)

Meaningful Marketing

Meaningful Marketing: Data Meets Empathy, Context Meets Relevance

Audiences: Marketers / Content / Strategists / UX / CX / Business Leadership

Meaningful marketing is customer-centric. It puts emphasis on marketing as the center of knowledge about the customer within the organization. It’s empathy-driven but data-validated. It’s iterative. It emphasizes metaphor and narrative as a means of achieving resonance with customers. It focuses on long-term value creation and profitability rather than short-term sales and gimmicky promotions.

This is also the subject of a forthcoming book.

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