Meaningful Marketing: Data Meets Empathy, Context Meets Relevance
Audiences: Marketers / Content / Strategists / UX / CX / Business Leadership
Meaningful marketing is customer-centric. It puts emphasis on marketing as the center of knowledge about the customer within the organization. It’s empathy-driven but data-validated. It’s iterative. It emphasizes metaphor and narrative as a means of achieving resonance with customers. It focuses on long-term value creation and profitability rather than short-term sales and gimmicky promotions.
This is also the subject of a forthcoming book.