Column: “Marketers must be tactful with technology” at The Tennessean

An excerpt:

It’s a huge opportunity for hyper-personalized and contextualized content and experiences. It’s also potentially a massive trap for marketers because studies have shown that people want to be tailored to, but not so much that it creeps them out.

Read the rest at the link:

http://www.tennessean.com/story/money/2014/09/13/kate-oneill-marketers-must-tactful-technology/15513513/

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